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BUSM 1300: Intro to Business: Home

This guide is designed for use by students of Ms. Laukhuf's Intro to Business course to complete their team project and business research paper.


This guide is designed to assist you with business research. Use the tabs at the top of the page to navigate this guide, the tabs are organized by topic.

  • The Business Research tab includes information on how to do company research.
  • The New Business Proposal tab includes information that will help with the initial research phase of starting a business, including performing competitor research, exploring the market and local demographics, and preparing a business plan.
  • The Presentation Resources tab contains information on preparing effective business presentations, with a focus on Microsoft PowerPoint presentations.
  • The Writing & Citing tab provides information about how to cite your sources in either APA or MLA format.

For further assistance or if you have any questions, contact business librarian, Ashlei Zakes or any other Lakeland Librarian for help. You can also use the Help tab to chat with a librarian or schedule a research appointment.


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