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BUSM 1300 - Intro to Business (Laukhuf): Additional Business Web Resources

This guide is designed for use by students of Ms. Laukhuf's Intro to Business course to complete their team project and business research paper.

Web Resources

There are a lot of great web sites for finding information about companies and about the world of business. Below is a list of some recommended sites.

In addition, company websites are another place to find good information, particularly for public companies. Just use Google to search the company by name. The "About" page is usually a good place to start. Press releases, investor information,and reports can also provide good information. Use company websites carefully as the information and data can be biased.

Additional Web Sites for Business Research

Website Evaluation

Many websites are self-published. Beyond the criteria mentioned for all resources, look for additional proof of value in websites. Some hoax sites look very credible until viewed with a critical eye. Look for:

1. Mission/Vision/Purpose Statement—reveals purpose of the website and point of view.


2. Credentials—a well-regarded sponsoring organization or an expert author. (Webpage content may not list an individual author.)


3. Date of last revision—this reveals how recently the content of a website has been reviewed.


4. Contact information—is there a physical address and telephone number the researcher can use to contact a real person with questions?


5. Loaded language—words that assign emotional value can be used to manipulate attitude. “Patriot” sounds better than “vigilante.” “Insurgency” sounds less scary than “civil war.”


6. Links—do other reputable websites link to the website and does it link to other reputable sites?

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