Business

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.

Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media--offering practical steps to create and implement highly effective cyber-marketing campaigns.

This book will provide readers with enough knowledge to guide their mobile marketing strategy, even if they don't have a prior deep understanding of all the technologies involved.

Outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.

This text shows the advantages and disadvantages of a cash-free society and discuss how we - consumers, businesses and the society -can prepare for a new world where cash is no longer king.

Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of "unbanked" individuals into a new global economy. In this book, Wall Street journalists Paul Vigna and Michael J. Casey provide information about cryptocurrency and its impact.

Leading anthropologist Bill Maurer narrates money's history, considers its role in everyday life, and discusses the implications of how new technologies are changing how we pay.

The Small Business Start-Up Kit shows you how to set up a small business in your state, quickly and efficiently clearing state and local bureaucratic hurdles along the way.