Modern Marketing Today is positioned at the intersection of marketing, sales, and technology, and serves as a resource and open forum for marketers and sales professionals in all fields to discuss the best practices that define the world of modern marketing and sales.
Offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential--and too-often overlooked--part of constructing a workable business plan.
This indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data to convert sales specifically on screen, breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.
Provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step.
A practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers, this text covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
Call Number: Electronic Book HF5415.1265 .D63 2016eb
Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards.
This book is a concise, insightful, and actionable series of chapters that communicate strategic and timeless fundamentals to help organizations, companies, and brands develop and manage their social media marketing efforts.